Building the Database: Conservative Union busting campaign.

So I have blogged on what the bare existence of the Supporter category of membership means to the Liberal Party. In a nutshell, it means that the Liberals have woken up to the fact that a robust and healthy contact database provides the means to establish a dialogue with Canadians with an affinity for the Liberal Party. It is an encouraging start, but Liberals everywhere need to wake up to the fact that the Conservatives are so far ahead in this game that it is going to very hard to catch up to them before the 2015 election. One of the most useful tools to build up a political database is to create a petition, and I have TWO specific cases I picked up from a few minutes worth of Facebook feeds to illustrate my point.

Today on Facebook, I came across a ‘shared’ story which was in essence, a data harvesting exercise by the Conservative Party of Canada, er, I mean, Stephen Taylor and the National Citizens Coalition. The article is a very simple blurb:

“Union bosses are spending millions of dollars on extremist political campaigns, like supporting separatist parties during the last Quebec election, attacking political candidates they don’t like, and by supporting causes the union rank-and-file would find shocking.

Isn’t it time to stop forcing workers to pay for the extreme views of the union bosses?

– National Citizens Coalition”

The blurb is attached to a link to the actual petition form, located here.  I will liberally paraphrase the ‘privacy policy’ of this petition  it as follows: “Sign up here and we shall be contacting you for future campaigns. We shall use your information for whatever purpose we want, but we will not sell it.” Read it if you want, at this link.

The purpose of this petition is pretty obvious. They are harvesting names and contact information to match with a set of policy ideas. This will tell them something specific about all signatories about their political ideals, and what motivates them. I can guarantee you that anybody who signs this petition will be invited to recruit their friends, contribute funds, time, and votes to the cause in the future. Please note that the petition does not state anywhere WHO it is going to be sent to. It is just a giveaway of contact data to the people who started up the petition site. Those who sign up for it, are almost certainly going to be voting Conservative come the 2015 election, and the Conservatives will raise thousands of dollars from them that they otherwise would not have.

The second petition I saw is a bird of a different feather. It is one where the ideological enemies of the Conservatives are voluntarily harvesting data to help the Conservatives to build up the size, and quality of the information in their database. The petition is circulated by Leadnow, and is entitled: Tell Prime Minister Stephen Harper: Don’t silence Canada’s federal budget watchdog! Take a closer look at the petition iteslf. The act of signing the petition automatically creates a form that contains the personal email address,  name, and postal code to the following recipients:

Prime Minister Stephen Harper;
Kevin Page, Parliamentary Budget Officer;
Sonia L’Heureux, Assistant Parliamentary Librarian;
The opposition party leaders;
Your local Member of Parliament

At the time of writing, 14,889 Canadians had provided Stephen Harper with their email addresses, along with the fact that they are very supportive of Canada’s Parliamentary Budget Officer. That is a handy little piece of data for the Conservative Party to play with! Of course, the same information has been provided to Bob Rae, Tom Mulcair, and Elizabeth May. I am pretty sure that the NDP will be harvesting all those email addresses and names from the petition, and tagging them for future communications. I am equally sure that Elizabeth may and the Green Party will be doing no such thing. Will Bob Rae be picking up that data for Liberalist? I sure hope so. This is a no brainer for the Liberal party to follow-up on with those petitioners.

And just to put this into perspective, the Liberal Party has collected about 100,000 email addresses over the course of the current Leadership campaign. These two petitions alone will garner perhaps 25,000 or more email addresses in an afternoon or two. These petitions provide a wealth of information about the signatories. When their contents are merged with a full-scale political database, they will contribute to a much better understanding of the motivations driving the signatories. And as I said earlier, they are simple little things that a couple of different groups whipped up to harvest some actionable data one afternoon. The Conservatives have been raising petitions, and gathering this kind of data for YEARS. If you wonder how they can mobilise so many resources, from such a small proportion of the Canadian population, wonder no longer. They have ridden this kind of effort right into a majority government.

Time for the Liberal Party to step up its game a few notches!

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One Response

  1. [...] thoughts are worth the Liberal Party`s time to consider. One month ago, I blogged about methods to build the database, with some basic suggestions for the Liberal Party. The post was about how to use petitions to [...]

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