Rob Ford is in a good position to win the Mayoralty in October.

Harper-FordIf I were a betting man, I would lay pretty stiff odds in favour of Rob Ford beating his challengers in the 2014 Toronto Mayoral election. The Toronto Sun commissioned a poll by Forum, and today they released selected highlights. Like that Rob Fords approval rating has climbed from 42% on Dec.9, to 47% this week. On the important voting intentions question, Ford would win the vote of 41% or this weeks respondents, up from 33% on Dec.9.

There has been a lot of valid criticism recently of polling methodology, and the spectacular failure of recent polls to predict election outcomes. I agree that the very nature of opinion polling, and the differences between a poll or survey and the real thing, an election, make it nearly impossible to accurately forecast the effects of voter turnouts on election outcomes. His polled supporter numbers are almost enough by themselves, but  the strongest reasons I believe Ford is in a good position are precisely those things that a poll cannot readily measure.

In 2010 the Fords ran a very sophisticated ID-GOTV program right across the City of Toronto. With thousands of hard-working volunteers, they were able to canvas for support, and identify an unprecedented proportion of the electorates voting intentions. On election day, they did not drop the ball. They put their thousands of volunteers to work, and got their voters to the polls in droves. Altogether, the turnout in the 2010 election was up around 53%, as compared to 39% in the prior election. Without getting into all the gory details of the various councillor contests that were influenced by, or were an influence on the Mayoral contest, the Ford team essentially identified about 100,000 people who would not ordinarily vote in a municipal election, and got them to the polls to cast their Mayoral and Council ballots. (For those interested in those gritty details, here is a link to a turnout map by Ward.)

So there it is, my argument in a nutshell. Rob Ford won the 2010 election by motivating a large number of people who do not ordinarily vote in Municipal elections. The Ford campaign managed to identify their voters, and ran an effective GOTV to get them all to the polls on EDay. The Fords have been improving their database, and collecting ever more names and information on their supporters over the intervening 4 years. You know how Rob Ford is laughed at for handing out Fridge magnets on any and all occasions with his phone number? Well every time someone calls that number, they are identified as prospective Ford supporters, and their name goes into the ever-growing election database. I dwell on this point because public opinion polls are telling us that the bulk of these supporters have not wavered in their support for Ford despite some of the most outrageous scandals and controversies I have ever seen in Canadian politics. So that growing database is largely populated by people who are going to vote for Rob Ford if they vote for anyone. In 2010 nobody in Toronto had even remotely close to the amount of solid actionable data that the Fords had. Here we are 4 years later, and that database has been fed by robo-calling, fridge magnets, and all those telephoned and emailed expressions of support each successive scandal has unleashed. When somebody calls Rob Ford instead of the Cities service Toronto number, their personal contact data becomes Ford property. At this point in time, the Fords will have identified most of their supporters, so the re-election campaign can focus all of their resources on retaining their support, converting undecided voters, and suppressing the vote of their opponents.

Just because Rob Ford is in a very strong position, that does not mean he is certain to win. Olivia Chow has managed to establish her position as the most likely candidate to beat Rob Ford come the October vote. She will have the advantage of access to some decent data courtesy of the NDP, and many left leaning and centrist councillors. Her team will need to mine those databases heavily, and build up a new category of voter, Olivia Chow mayoralty supporters. Provided she can win over enough volunteers to avoid having to pay phone banks to ID her vote, then she will have a fighting chance to identify, and get her voters out in sufficient numbers. There is pretty obviously a good opportunity to suppress Rob Fords vote, again provided she has enough volunteers to identify all those Rob Ford supporters, and to reach them with a negative message about their chosen candidate. Lord knows there is plenty of ammunition. There ought to be one or two simple messages that will persuade much of Ford Nation to stay at home on EDay. The problem for the challenger is that (s)he will have to expend considerable resources building up his/her data. So on the one hand, any challenger has to both build their own database of supporters more or less from scratch, and run a parallel Ford vote suppression campaign with limited resources. All Ford has to do is hold onto the supporters that he has already identified, and he will have oodles of cash and volunteer hours dedicated to this one simple task.

So in conclusion, Rob Ford is likely to win the Mayoral election in October 2014. The reason is that most of his work is already done, and his supporters are a rock solid plurality of voters. If he does not win, it will be because an unprecedented number of volunteers step up to the plate for a single opponent, and enable her to run her phone banks full tilt on volunteer hours. Ideas will not matter much. It will boil down to a referendum on Rob Fords mayoralty, and the mechanical process of contacting millions of voters by phone or at their doorstep. That sucks. Politics really should be the realm of policy, and ideas, but welcome to the real world of Canadian electoral politics…

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One Response

  1. I like Rob Ford. He’s honest and a straight shooter and was and will be the best mayor for Toronto. John Tory is too secretive and not trustfull. Rob Ford put Toronto on the map. That’s money in the Toronto pockets. Our Rob Ford made Toronto international. He’s a hero. I’ll vote for hm again and so will you.

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