Possibly the dumbest things Doug Ford ever did

Rob-Ford Now coverWhen I first saw this article in the Toronto Star, I thought maybe it was a spoof, or somebodies wishful thinking. Apparently Doug Ford has lost the DVD’s that contained ALL their contact databases from the 2010 Mayoralty election.  Mitch Wexler had been hired to manage the data, and to do some supporter profiling to help with their efforts to identify Ford supporters. According to the Star, after the election, he handed Doug Ford all the electoral data on two DVD’s.

“I made two DVDs with all of the data from the campaign — entire voters’ list with contact info, supporters, non-supporters, signs, volunteers, all voter contact records, etc. — and gave them both to Doug Ford,” said Conservative data expert Mitch Wexler.”

That is not how Doug Ford sees it. Again, quoting the Star: “Councillor Doug Ford claims the mayor’s former campaign manager, Nick Kouvalis, is refusing to turn over valuable 2010 voter database information.”

Oh My God! Is that not the DUMBEST thing you have ever heard of in Canadian politics? Firstly, the Ford Nation database is an awesome collection of detailed data. It was an impressive database before the 2010 election, but all those thousands of volunteers were busily adding more and richer detail on the Toronto electorate for a whole year in 2010. Nick Kouvalis obviously has access to all that juicy data, and he has joined the John Tory team.

There is a little known fact that comes to bear on this situation. Most Canadians think that personal information about them is protected. You would think that someone with access to a political database like this would not be legally able to just use it, or hand it over to some third party. Well, in all of Canada, (except BC), the privacy act(s) specifically exempt users of data from the provisions of the privacy act, if the data is being used for’ POLITICAL PURPOSES’. I would argue that Nick Kouvalis handing all the Fords data over to team Tory is a political use of data. Even if it isn’t totally legal, good luck proving it happened Douggie. Even if you can prove it, the damage is done.

And what’s with LOSING the freaking disks? Hello Douggie? Is there anybody in there? I have an image of the DVD’s being used as coasters on the coffee table up at the cottage. This electoral data is the most important political asset he owns. Now what are you gonna do Doug? John Tory probably knows every supporter you ever had prior to October 2010. You may (or may not) still have all those paper records from Robs 10 years as a councillor, but what about all the data from the election? What about that supporter profiling? Team Tory is gonna tear through YOUR supporters lists, and tear the heart out of your campaign before you even get started. Maybe you could sue somebody, ROFL.

And to cap it all, Doug Ford goes PUBLIC with his accusations against Kouvalis. ‘Hey World! Look at what an idiot I am!’ Yesterday I believed that Rob Ford was in a good position to win this election. Today, I doubt he has a snowballs chance. Couldn’t happen to a more deserving guy.

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Trudeau’s Liberals going for the Conservatives throat.

I am not a big fan of the accepted wisdom that politics happens on a left/right continuum. That creaking old paradigm does not mean much to most of the electorate. Perhaps I should be a bit more nuanced with that observation? While there are many Canadians who view themselves as ‘left’ or ‘right’ wing, there are far more Canadians who will give their electoral support based on the issue or issues that affect them personally, irrespective of ‘left’ or ‘right’ bias. According to the accepted wisdom, the Conservative Party is the party of the Right. Their base is therefore an ideologically motivated monolith, that can be counted on to vote CPC. On the ‘left’ flank of the Liberals sit the NDP. Again, the accepted wisdom is that the NDP’s  ideologically motivated ‘base’ can be relied on to vote NDP. In the ‘centre’ sit the Liberals, who alternate between left and right in a morally bankrupt dance to win power at any cost. Well I am sorry, but when your definition of what motivates people captures no more than a third of the electorate, it is time to dump it.

And dumping the paradigm seems to be what is on Trudeau’s mind nowadays. In the early days of the Liberal leadership race last year, Justin Trudeau came out publicly in support of the NEXEN takeover in the Oil patch. Shortly thereafter, Trudeau announced, (on a visit to Alberta no less) that he supported the Keystone Pipeline, but not the Northern Gateway pipeline through the Rockies. The shock value of a Liberal leadership contender reaching out to Albertans and a key CPC constituency was good for a lot of headlines, but it was also revealing inasmuch as it is the first attempt to directly target a true blue Tory constituency since the Reformers co-opted the PC’s. Since then we have seen Trudeau reaching out to libertarians by supporting Marijuana legalisation. While many would assume that legalising marijuana is anathema to all Conservatives, the fact is that there are plenty of Conservatives who will support the policy, irrespective of party lines. If you still doubt that Trudeau is aiming squarely at the Conservatives, he publicly threw down the gauntlet in his speech to the Liberal policy convention yesterday. “Conservative voters are your neighbours, not your enemies, ‘these are good people,’ Trudeau tells convention

In my opinion, this is strategically sound. Past elections have featured the Conservative Party shaping the issues, and defining the Liberals and Dippers in the public eye. The Conservatives have spent untold dollars and volunteer hours building their constituencies one issue at a time. By the time the election rolls around, the Conservatives have had another large slice of the electorate in their back pocket, leaving the Liberals desperately trying to win their supporters back. And whilst the Liberals are scrambling to stand still, the CPC unleash the hounds and pick and choose who, how, and when to attack. Whatever happens over the coming year, the Conservatives are going to have to watch their back. They will surely try to expand their appeal, and further build their constituencies, but they are going to have to balance TWO priorities. Every time they go to a podium, they are going to have to think hard about whether they are trying to win over new supporters, or circle the wagons around one of their existing ‘base’ constituencies.

If Trudeau has made the best strategic decision by targeting the CPC support issue by issue, the tactics leave something to be desired. When the CPC goes after a constituency, they go after it retail. They reach out to community groups, they leverage their paid AND earned media, and they never stop identifying individuals who are committed to supporting them on a specific issue. This is so important because it enables them to target their supporters and communicate with them directly, one on one to lock down their support as soon as the writ is dropped. Voters are invited to sign petitions, to donate, to join CPC friendly community groups, and make themselves known to the CPC by name, address, phone number, and most importantly, by email address. The benefits of this are obvious. They can counter any message that is delivered by broadcast media by narrowcasting their response directly to the constituency ‘in play’. They can do this immediately without spending any money just by clicking ‘send’ on an email blast. What is so disappointing about the Liberals failure to harvest direct contacts amongst the electorate is that it is ridiculously easy to do so. All that is needed is to ASK Canadians to sign a petition, or register as a supporter every time you present an idea publicly. When General Leslie calls for fixing military procurement, all he needs to do is invite Canadians to sign on to support his proposal, and another pile of issue specific supporters are loaded into Liberalist. Whether it is Scott Brison talking about the Conservative Deficit, or  Marc Garneau, communications are ALWAYS an opportunity to solicit actionable contact data from the electorate. Even if it is only a few hundred prospective supporters at a time, there is no reason whatsoever not to be adding hundreds of thousands of new supporters to the database every year.

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