The Art and Science of Public Affairs

Electoral Science, or...

Electoral Science, or...

I just received an email from friend, political colleague, and fellow Green Blogger Mark Taylor. The letter was an invitation to register for a Public Affairs Association of Canada conference, co-produced by Campaigns and Elections, and hosted by the Toronto Board of Trade.

‘Big deal’, and “Why are you blogging on this after a month of silence.’ are comments that immediately leap to mind. I’ll answer these putative questions with a list of conference topics. Before I plagiarise the promotional email though, I’ll suggest that this is a great professional development opportunity for GPC, and GPO staff. In addition, with a $50 registration fee for students, pretty well every EDA in Toronto can afford to send a couple of members who are registered students at a dirt cheap knocked down cost. (Regular fees are $775 plus GST). Hey if you’re an out of town EDA, then I’m sure that we can find a warm place to sleep if you want to send someone down to TO to attend.

Furthermore, I have been blogging for almost a year on many of these topics. As a mere grassroots member, I have often reminded that I have limited credibility within the GPC. OK, if I’m a clown and a joker, then perhaps exposing the so-called Pro’s to this stuff will have an impact on how the GPC manages our Party.

Electoral Art.

Electoral Art.

Heres the promotional email in full:

November 4-5, 2009
The Toronto Board of Trade

Just in Case: Develop the right crisis management plan for your organization.
Too often organizations find themselves in a difficult position with no way out. Who could have imagined “it” would happen to us, right? Every organization needs a clear and effective plan to manage the unthinkable. Learn how to develop one by engaging your whole organization on the internet with traditional means.

Polling
In this session, you will learn how to read a poll, know when a poll is flawed and ask the right questions of pollsters. Find out how the smartest pollsters are overcoming new challenges and gleaning more and more information from their programs.

Social Media – Best Practices and Finding the Right Metrics & ROI Measurements for your Organizations
Winning your Web 2.0 campaign requires a clear understanding of what defines success. What metrics do we use and what are false indicators? When it comes to social media, is it quality or quantity?

Communicating Your Message to the Media
Too often, folks just “do it” and then wonder why they aren’t getting their message across. Strategic communication is about developing the right message, targeting the right audience and using the right communication tools the right way at the right time. Planning is everything. Learn how.

New Media
Print media, as a standalone business, is disappearing. The only question is which media organizations will be smart enough to make the transition out of paper and ink. How do new media organizations differ from old? What are the new rules and tactics? How does one woo new media?

A moderated panel discussion about the role of government relations in the Canadian policy process
Four panelists talk about the role of government relations in Canada and whether it is part of the problem or part of the solution.

Microtargeting
Carpet-bombing your media is no longer effective, efficient or good business. Over the last decade, political and public affairs consultants have borrowed from successful consumer marketing campaigns to create highly efficient messaging campaigns. Learn what microtargeting is, where it is going and how it can help you win.

A Roll of the Dice: Effective public consultation in an age of accountability and transparency
Meeting the public on their own turf can be a risky business – you never know what they will say and who will hear it. For many organizations, public consultation is too scary to mention, yet there are ways to make it work for everyone. Learn from case studies about the 10 best things you can do and the 10 worst things you can do when going down the consultation road.

Five ways to ensure you hire the right consultant
From the pros, those on the buy-side and those on the sell-side, will help you identify your needs and get the consultant help best suited for you.

Recycle and Reuse: How secondary research can save your organization money while delivering the goods
Smart use of existing research can save money while getting you the information you need; identify sources; how to get them; what to use.

Winning political and public affairs battles on the phone
The telephone can be one of our most effective tools, but only if you use it right. Done wrong, political and public affairs telemarketing can hurt your campaign. Learn how to use phones to deliver an attractive message that can be instantly digested by tens of thousands.

US Advocacy Campaign Innovations
Billions of dollars per year are spent trying to influence legislation and public opinion. Find out here how the smartest advocacy organizations are delivering and targeting messages.

New Decade, New Issues?
A panel of pundits meet to look into the future and predict the issues that will be most prominent on the public agenda over the next ten years.

REGISTRATION:

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4 Responses

  1. First, who said you lack cred? Not someone who reads your blog closely, I assume.

    Second, your wordpress template reformatted itself for my iPhone! Cool!

  2. Big deal. Why are you blogging on this after a month of silence.

  3. Just kidding, you have just cemented my credentials as a seer. For my next trick, I’ll be predicting Pork Belly futures!

  4. great work!

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