I know this is a provocative title, and no doubt many Green Party of Canada sceptics are chuckling up their sleeves as they read this bold claim. How is this magical number to be achieved they ask themselves? My response is simple. Data driven decision making, and resource allocation. The practice is not so simple. It requires skilled people that exist in the Party, but who will need to be coaxed to the backrooms with a budget, and some patience.
What I am referring to is detailed statistical/geographical analysis of Green Party of Canada voters, members, and donors. In theory it is simple. Start by acquiring the 2006 Census results for Canada. The census data is collected by location, includes all kinds of really detailed information, far beyond age, income, sex, education, and the stuff you kind of recall filling in on your census form in 2006. This data is ultimately keyed to postal codes. This is, indirectly how Elections Canada distributes voting data, in their poll by poll electronic database, which in turn is keyed to poll maps. When you have acquired appropriate mapping software, you have the basic tools to create and distribute a totally kick ass poll targeting tool for every EDA in the country. Competent Geographers, and Statisticians can use this data to analyse precisely what kind of people voted for the Green party of Canada in past elections, and can then output poll by poll maps of areas where people are very likely to vote green, but for some reason have not done so in past elections.
With a very detailed, and complete picture of what kinds of people voted for the Green Party, and exactly where they are located in Canada, you can now target your message poll by poll to the people who actually live there. You can do so with a degree of certainty that your message is what they will be interested in. Our Party has a broad platform, and we DO appeal to all kinds of people, so why shouldn’t we tell people the thing they are most likely to like about us? Why shouldn’t we find out what people on a certain block want to hear about, and tell them, truthfully, what we want to do for them?
Once this big, but important job is complete, there are a few simple things to do, that are totally awesome in their implications. First off, by feeding the Green Party of Canada’s donor, membership, and volunteer lists into the picture, it is possible to predict with incredible precision where potential new donors live, where potential new members live, and where potential new volunteers live. Combine this data with commercially available telephone number lists, and basic Canada Post goodies, and you can start a really awesome fundraising, membership, and volunteer drive.
I hope by now that intelligent Green Party readers of this blog are starting to get excited at the possibilities. The 250,00 votes I bragged about in my title above is the pure dumb simple worst case outcome from this endeavor. Those are the phantom votes that pollsters tell us are ours, but who then evaporate on election day. With a little smarts, work, and organizing, there is no reason why the Green Party of Canada wouldn’t beat the crap out of the Conservative fundraising machine. All this could be achieved on less than $50,000, so mull that over a little, and give me your comments!
As usual, I implore you, if you want to get involved in an exciting political Party, that is really going to change you, and your’ childrens lives for the better, then Join the Green Party Today!
Filed under: election readiness, Fundraising, Organizing, Ridings to Watch | Tagged: Canadian Election, election finance, election readiness, election results, green party canada, Green Party of Canada |